Ian’s work with top advertising agencies Lowe, Godman, Abbot Mead Vickers, WRCS and Ogilvy and Mathers as a choreographer/ movement director and performance mentor creating award winning commercials including ‘Muller Life’, Vauxhall ‘Astrabatics’ and ‘Cook Along’ with Gordon Ramsey, ‘Walkers Crisps’, ‘John lewis’ , ‘X Factor’ and Marks and Spenser’s.

In the pop world Ian has worked with Annie Lennox on “No More I Love You’s” and the Medusa album’s European Tour, Boyzone on their British arena tour and was creatively involved in the hugely successful ‘Cha Cha Slide’, N’Trance’s dance floor classic ‘Set Me Free’, Bill Nighy’s ‘Christmas Is All Around’ from the film Love Actually directed by Richard Curtis and the award winning ‘Burn Baby Burn’ by ASH.

Ian worked as the Casting director on Kylie’s hugely successful ‘Can’t get you out of my head’

Also directing the little Mermaid at the peoples theater in Johannesburg and the Pokeman live european tour.

High profile clients include M&S Christmas commercial featuring the X Factor Finalists, Greenpeace’s Star Wars campaign and 

Recently working in India , Cape town, and Istanbul.